Baggage claims in one application, and better customer service

Catching the moment when a customer is about to become unhappy is priceless. We helped Smartwings turn a claim for a damaged, delayed or lost bag into a positive experience.

When a spreadsheet isn’t enough

The client came to us wanting a more efficient baggage claims process - better record-keeping, better ways of working and better communication. The records weren’t consistent and were weighed down by legacy practices.

The work involved many manual steps, including logging every request from passengers. Communication went by email; passengers sometimes misunderstood something and didn’t send the right documents first time. That added to their frustration and to the administrative load - and with passenger numbers rising, the system was becoming unmanageable and unsustainable.

One application for everyone

We developed the Baggage Claim web application - a logically structured system of forms for entering the data and documents needed. It guides both the customer and the administrator through the whole process:

takes the passenger step by step through personal details, a description of the bag and flight details
upload of the necessary documents: baggage tag, repair receipt
explanations, tips and sample entries at every step
requests stored with their attachments and deadlines, and a clear workflow
any member of staff can pick up a case already in progress
the whole customer service team can cover for one another
‘Thanks to the new application we have an overview of everything - requests, deadlines, open claims. With the same number of staff we can handle several times more claims.’
Kryštof Páleníček, Head of Customer Care, Smartwings

Easier claims, lower costs

Entering the details is easy for passengers and administrators alike, and the work is intuitive and clear. Passengers don’t forget anything, and don’t burden the claims department with follow-up questions. What the application delivered:

far fewer dissatisfied customers, thanks to an intuitive application
a more efficient customer service team, with lower costs and fewer errors
a comprehensive online CRM system instead of spreadsheets and emails
a simpler, faster claims process for both sides
several times more claims handled with the same number of staff
continuity on cases in progress, and cover within the team

Say goodbye
to needless paperwork.

We’ll build or adapt a CRM tailored to your processes, departments and customers.

Book a no-obligation meeting